Google Now Knows What You Did Last Summer .. and the summer before that … and the summer before that …
Tuesday, March 11th, 2008
You may know this, but you and Google are going to be best friends. 
Google will know more about you than your family, in fact. This will be an exciting time to be an advertiser — even more interesting to be a consumer.
Below is the press release:
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) - Google Inc. (NASDAQ: GOOG)
announced today that it has completed its acquisition of DoubleClick,
a company that offers online ad serving and management technology to
advertisers, web publishers and ad agencies.
Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We
are thrilled that our acquisition of DoubleClick has closed. With
DoubleClick, Google now has the leading display ad platform, which
will enable us to rapidly bring to market advances in technology and
infrastructure that will dramatically improve the effectiveness,
measurability and performance of digital media for publishers,
advertisers and agencies, while improving the relevance of advertising
for users.”
About Google Inc.
Google’s innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google’s targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe and Asia. For more information, visit www.google.com.
About DoubleClick, Inc.
DoubleClick is a premier provider of digital marketing technology and
services. The world’s top marketers, publishers and agencies utilize
DoubleClick’s expertise in ad serving, rich media, video, mobile,
search and affiliate marketing to help them make the most of the
digital medium. From its position at the nerve center of digital
marketing, DoubleClick provides superior insights and insider
knowledge to its customers. Learn more at www.doubleclick.com.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements that involve
risks and uncertainties, including statements relating to our ability
to improve the performance of digital media and the relevance of
internet advertising. Actual results may differ materially from the
results predicted. The potential risks and uncertainties that could
cause actual results to differ include, among others, risks related to
our ability to identify and pursue the technologies necessary to
achieve these goals, as well as those risks and uncertainties included
under the captions “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations,” in our
Annual Report on Form 10-K for the year ended December 31, 2007, which
is available on our investor relations website at www.investor.google.com.
All information provided in this release is as of March 11, 2008, and
Google undertakes no duty to update this information.
