Google Newspaper Ads? .. OR Google Newspaper. Free.
June 13, 2007 – 10:44 pm
All right.
Last year, Google dabbled into newspaper advertising. Then they stopped. Then they started again. Are they testing the water at different times of the year to know the tempereature? Who knows. What I do know that Google in print publishing is a good idea.
Think about it: Google should just go ahead and explore providing FREE newspapers. Ya, that’s right: newspapers for free as has been the new trend in Europe. Google already makes money on pay-per-click. They could make money on the referral barcodes on the coupons in the newspaper! 
This provides a way for them to track conversions, allowing them to fine-tune the content of the newspaper. Eventually the newspaper for a particular part of town will be “optimized”, where all the news stories and business advertising campaigns are relevant to the people nearby.
Money better spent.
Google already knows about what you are looking when searching online, so imagine getting your morning paper with EVERY story relevant to what you want to know that morning. Ooohh.. big brothery, but convenient. Well, the credit card companies already know everything you do with your cards.
Best of all, your paper would be good for the environment. It would use just the right amount of paper. On one side of the paper, you will have the articles and the other side could have coupons (preferably preforated edges for easy removal, thank you very much) .
hope that sorta made sense…
